Estate Sales

Blue Moon Estate Sales

Personal Property Liquidation for Downsizers & Estates

4.0 Investor Rating
The Investment Blueprint

Financial Snapshot

Total Investment
$57,015 – $113,325
Liquid Capital Required
$100,000
Franchise Fee
$57,000
Royalty Fee
5.5% of gross sales (Standard Fee) or 8% of gross sales (Reduced Fee)
Marketing Fee
$200 flat monthly ad fund fee
Brand Story

Blue Moon Estate Sales brings standardization to an industry that for years was run by small, inconsistent estate sale companies. Its mission is to deliver reliability, integrity, honesty, promptness, and professionalism—all with a caring touch, because liquidating a loved one's possessions is often a very stressful time in people's lives. The opportunity is fueled by demographics: roughly 10,000 Americans turn 65 every day, today's families are smaller yet hold far more tangible assets than families did 50 years ago, and there are billions of dollars worth of possessions in homes nationwide that eventually need to be sold. As a home-based franchise with no brick-and-mortar requirement, owners set their own hours and conduct sales in clients' homes rather than a storefront. The business has proven resilient even through economic downturns, as people still need to sell and buyers still seek a better way to buy. Founded in 2009 and first franchised in 2013, Blue Moon continues to expand into underserved markets across the country.

Training Program

Three-week virtual training program: Week one—five 8-hour virtual days; Week two—homework with one 8-hour call; Week three—two 8-hour virtual days. Training covers the franchisee, spouse, and/or operating manager (1–3 people). An in-person visit to the franchisor or shadowing a neighboring franchisee is optional. Candidates are ready to service clients immediately after training.

Ongoing Support

Option for corporate to fund 50% of the standard franchise fee; group health insurance offered; co-operative advertising; ongoing franchisor guidance. No brick-and-mortar required—sales are conducted in clients' homes.

Ideal Candidate

Honest, people-oriented owner-operators comfortable being actively involved in day-to-day operations (no semi-absentee/passive ownership). Ideal for those seeking a home-based business with schedule flexibility and a caring, professional approach during a stressful time for clients. Veterans and first responders receive a 20% franchise fee discount. E2 and EB-5 visa candidates are welcome.

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